Tagged: alcohol units

Heineken improving unit awareness amongst consumers

HEINEKEN is Britain’s largest beer and cider producer. Our brands include HEINEKEN, Foster’s, Strongbow, Bulmers, John Smiths and Kronenbourg 1664. At HEINEKEN, we believe that it is important for consumers to have the information to enable them to make a … Read more → – Heineken improving unit awareness amongst consumers

Henry Ashworth, chair of the alcohol network – Tangible action from alcohol producers drives momentum on the Deal

Henry Ashworth

Alcohol is commonplace in our society and the vast majority of people (78%) drink within Government guidelines.  Nationally, alcohol consumption is falling and levels of binge drinking are at the lowest recorded levels amongst young people with significantly fewer children … Read more → – Henry Ashworth, chair of the alcohol network – Tangible action from alcohol producers drives momentum on the Deal

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Responsibility Deal retail partners launch campaign on alcohol units for consumers

As part of their commitment to the Department of Health’s Public Health Responsibility Deal, retailers have today launched a national campaign to raise consumer understanding about the number of alcohol units in their drinks. The ‘How many units in your … Read more → – Responsibility Deal retail partners launch campaign on alcohol units for consumers

A3. Awareness of alcohol units, Calories & other information in the Off-trade

“We will provide simple and consistent information as appropriate in the off-trade (supermarkets and off-licences) as well as other marketing channels (e.g. in-store magazines), to raise awareness of the units, calorie content of alcoholic drinks, NHS lower-risk drinking guidelines, and … Read more → – A3. Awareness of alcohol units, Calories & other information in the Off-trade

A2. Awareness of alcohol units in the On-trade

“We will provide simple and consistent information in the on-trade (e.g. pubs and clubs), to raise awareness of the unit content of alcoholic drinks, and we will also explore together with health bodies how messages around drinking guidelines and the … Read more → – A2. Awareness of alcohol units in the On-trade

A1. Alcohol Labelling

“We will ensure that over 80% of products on shelf (by December 2013) will have labels with clear unit content, NHS guidelines and a warning about drinking when pregnant.” The following provides background and supporting information to help organisations understand … Read more → – A1. Alcohol Labelling