A7(b). Targeted local action


"To support our pledge to provide schemes appropriate for local areas that wish to use them to address issues around social and health harms, we will fund and/or support industry action in Local Alcohol Action Areas, by ensuring that suitable existing partnership schemes are in the process of being rolled out in Local Alcohol Action Areas by March 2015."

The following provides background and supporting information to help organisations understand what this pledge sets out to achieve and how, by being or becoming a Responsibility Deal partner, you can help deliver this pledge.

What this pledge sets out to achieve and why it is important.

The objective of this pledge is for signatories to act together to fund and/or support Local Alcohol Action Areas, to improve joined up working between industry schemes such as:

  • Best Bar None and Pubwatch, which set standards for on-trade premises
  • Purple Flag which make awards to safe, consumer friendly areas
  • Community Alcohol Partnerships (CAP), which support local partnership working to address issues such as under-age sales and alcohol related crime,
  • Business Improvement Districts, which can improve the local commercial environment

This pledge commits signatories to fund and/or support the activities of local alcohol partnership schemes, together with other alcohol producers, retailers, local authorities, the police, health providers, licensing authorities and other traders, in Local Alcohol Action Areas.

Benefits to public and social health

Alcohol-related harm is estimated to cost society 21 billion per year.

The cost to society of alcohol-related crime is 11 billion per year. There is a worrying link between alcohol and crime - in 47% of violent incidents in 2011/12 the victim believed the perpetrator to be under the influence of alcohol. Alcohol-fuelled crime and disorder disrupts community life.

Depending on the goals of each partnership project in a targeted local area, this pledge could lead to a reduction in problems such as under-age sales and alcohol-related public disorder, and improve the attractiveness of the areas in which these schemes operate.

In areas where such schemes already promote responsible management and operation of alcohol-licensed premises, there have been improvements in the local economy and a reduction in alcohol related crime and disorder in town centres. This is achieved through building positive relationships between the licensed trade, police and local authorities and this best practice will be rolled out to targeted areas as appropriate.

The schemes can also reduce the harmful effects of binge drinking and improve the knowledge and skills of enforcement and regulation officers, as well as licensees and bar staff to help them to manage their premises responsibly.

Being part of a recognised local scheme can help businesses improve their relationships with local authorities, the police, health providers, licensing authorities, as well as other traders. This is also an opportunity for business to share good practice and their achievements with others.

How you can deliver this pledge
There are a number of local alcohol partnerships already in existence and this pledge builds on those by aiming to fund and/or support targeted action in Local Alcohol Action Areas by ensuring that suitable existing partnership schemes are made available in all appropriate areas.

Further information on some of the schemes already in operation can be found below:
Best Bar None
National Pubwatch
Purple Flag
Community Alcohol Partnerships
National BIDs Advisory Service

Your pledge delivery plan
Shortly after signing up, partners will be asked to provide a pledge delivery plan, laying out how they intend to meet the pledge they have signed up to. They will have up to 2,000 characters to describe their plans. All delivery plans will be published on the Responsibility Deal website.

Reporting progress on your pledge

Partners will be asked to report on their progress by the end of April each year. For this pledge, partners will be asked for a narrative update only. All annual updates will be published on the Responsibility Deal website.

Partners can complete their delivery plans and annual updates online. Please login here.

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