F7(a). Front of Pack Nutrition Labelling


“We will adopt and implement the UK Governments’ 2013 recommended Front of Pack Nutrition Labelling Scheme”

The following provides supporting background and information to help food and drink businesses understand what this pledge sets out to achieve and how you can help deliver it.

What this pledge sets out to achieve and why it is important

This pledge aims to increase the provision of the voluntary Front of Pack (FoP) labelling scheme recommended by the UK Governments in 2013. Research has shown that the use of consistent FoP labelling across as many food and drink products as possible will help consumers to become familiar with its format, and to use it to balance their diet and control their energy intake.

A consistent FoP nutrition labelling scheme across the UK market will also improve our ability to educate consumers on how to use this information to improve their diet. Using a consistent and co-ordinated set of messaging will ensure that the messages that consumers receive are amplified and consolidated and are not confused – see pledge F7.(b).

Benefits of public health

Research and modelling have also shown that even small changes to the diet can have significant impacts on individuals’ health, and in reducing the costs of ill-health to the economy. Clear FoP nutrition information supports consumers in making healthier choices and realising those benefits.

How you can deliver this pledge

Guidance on creating the new front of pack labels is available.

The guidance states that, in broad terms, the FoP labelling scheme is relevant to foods and drinks where nutrition labelling is mandatorily required. There may be some limited products, which require mandatory nutrition labelling, where manufacturers/retailers may choose not to provide FoP labelling e.g. gifting products and seasonal chocolate products like Easter eggs.

Businesses signing up to this pledge at the time of the launch in June 2013, or soon thereafter, will want to incorporate the introduction of FoP nutrition labelling, in accordance with the UK 2013 scheme, into their re-labelling schedule to meet the new EU Regulation 1169/2011 on the provision of food information to consumers.

There is a transition period attached to the implementation of EU Regulation 1169/2011 and it is recognised that there will be a range of labels on the market as companies renew labelling across their portfolio. However by December 2014 companies who have signed this pledge, at launch, or shortly after, will be applying the new label at the point of production.

Your pledge delivery plan

No pledge delivery plan will be needed in the case of either of these pledges as they are related to commitments to introduce the UK recommended scheme of FoP labelling and to use consistent messaging to communicate to consumers around the scheme in accordance with published guidance.

Reporting progress on your pledge

There is no annual reporting attached to either of these pledges. These are commitments to introduce the UK recommended FoP labelling scheme and to use consistent messaging to communicate to consumers around the scheme in accordance with published guidance. However, we will ask companies to inform us when they have completed the introduction of the new FoP scheme.

Partners signing this pledge are strongly recommended to consider also signing the following, associated pledge:-

F7.(b) “We will promote, and explain to consumers how to use the UK Governments’ 2013 recommended Front of Pack Nutrition Labelling Scheme.”

Partners currently committed to this pledge (23):

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