A8(a). Alcohol Unit Reduction


"As part of action to reduce the number of people drinking above the guidelines, we have already signed up to a core commitment to "foster a culture of responsible drinking which will help people drink within guidelines".

To support this we will remove 1bn units of alcohol sold annually from the market by December 2015 principally through improving consumer choice of lower alcohol products."

Information is available on what this pledge sets out to achieve, the benefits, how you help us deliver this and how you will report on your progress.
A full list of the signatories to this pledge is included below.

Annual updates

Annual updates for 2012/13 and 2013/14 can be viewed below.

Annual Updates 2012-2013
Annual Updates 2013-2014

Partners currently committed to this pledge (34):

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