PI – 8. The Ramblers/Walk England

We will encourage adults, children and families to walk as part of their daily routine by promoting and providing access to online tools, educational material, motivational resources and organised walking activities.

Pledge update from Walk England, October 2012

Walk England’s activity includes the Walk4Life website and iPhone app, the Walk the Torch challenge and Olympic walking maps.

Walk England continues to meet their individual pledge to the Responsibility Deal by committing budget and resources to the Walk4Life website. The purpose of the website is to provide online tools and educational material to encourage and motivate adults, children and families to walk as part of their daily routine.

The website was launched in October 2010. To date over 1 million people have visited the site, more than 17,000 people have registered and over 1 million miles of walking activity has been recorded. The site provides information on over 47,000 walking routes.

To increase awareness of the website and to encourage more people to take notice of their walking activity we developed a free Walk4Life iPhone app. The app allows people to record their everyday walking activity, and keep a track on how many miles they have walked. Reviews on iTunes for the app include:

“A great app that encourages you to exercise”
“ Love this app – use it everyday”
“ I find it a great incentive to walk further”
“Keeps me motivated to increase my mileage and speed”

The Walk The Torch Challenge was a Walk4Life campaign approved by LOCOG as a 2012 Inspire project. The aim was to encourage people to walk the same distance as the Torch travelled, 8,000 miles, in the same time period. Walk4Life website users were invited to join the online challenge to submit the miles they walked on a daily basis to meet a collective goal of 8,000 miles. In total 435 people took part in the challenge (This figure does not include school children as often the teacher registered on behalf of the school and input the children’s miles).

40 groups joined the Challenge walking more than 25,000 miles. 55 individuals signed up and recorded 4,745 miles. 26 schools took part, walking 21,000 miles – one school contributed over 9000 miles. The total number of miles walked and contributed to the challenge in 2 months was: 51,000 miles – considerably beating the 8,000 mile target!

Walk England’s second 2012 ‘Inspire’ project was The Olympic Walking Maps. The maps were developed as a legacy project, aiming to build on the increased interest in physical activity and fitness created by London 2012, and the interest in the venues themselves. Attractive, easy to use maps were created for Games venues within and outside London. At least 6 walking routes were identified and audited around each venue before being drawn onto the maps. The project created 13 new walking maps, and 78 new walking routes.

The maps are distributed widely through health centres, schools, libraries, information centres, shops, businesses, hotels, and community. This ensures the routes are valued by local people and are recognized as safe and attractive walks they can enjoy on a day-to-day basis. Over 70,000 maps have been distributed. Examples of the maps can be seen here.

In Individual Pledges

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