Pepsi MAX Cinema Partnership


Partner description:

Working in partnership, we (PepsiCo, Britvic, Odeon, Empire and Reel Cinemas) will actively encourage more people to lower their calorie intake and choose low-cal drinks by training retail employees to prompt cinema goers to try sugar-free Pepsi MAX and offer it as the default cola option in cinemas

Joined the Responsibility Deal: 24 June, 2014


This partner is currently committed to the following pledges (1):

Food
  • F4. Calorie Reduction (since 25 June, 2014)

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