Nestlé has today announced a low sugar version of their Cheerios breakfast cereal, which contains 1.4g of sugar per 100g, is high in fibre (8.5g/100g) and is made with 98% wholegrain oats.
Corporate Affairs and Communications Manager, Andrew Pyne said:
“With sugar rising higher up the nation’s public health agenda and subsequent increasing consumer and media interest, we’re delighted to be responding by announcing the launch of a Low Sugar version of the well-loved Cheerios brand. Low Sugar Oat Cheerios is ideal for those looking for a nutritious low sugar breakfast cereal option. We look forward to hearing what our consumers think of this exciting new addition to the Cheerios family.”
This builds on the work that Nestlé has been doing as part of the Responsibility Deal to help people consume healthier diets.
Public Health Minister Jane Ellison said:
“With more and more families looking to swap to low sugar options, new products like this are a vital part of making it easier to make that healthier choice. I encourage more businesses to follow suit.”