Games4Life has set itself a challenging ambition, for these to be the first Olympics to get more people off their sofas and physically active during summer 2012 and more importantly, beyond.
Many of you will already be aware of the ongoing Change4Life campaign but working with us on Games4Life could also provide a significant opportunity to deliver your Responsibility Deal pledge activity.
Some of the opportunities Games4life presents include:
- Co-branding your existing Responsibility Deal physical activity work, or any other existing physical activity initiatives, with Games4Life this summer
- Implement Games4life activity around Euro 2012, Olympics/Paralympics, School holidays, summer outdoor play and other sporting events
- Assist with the dissemination of the personalised activity plans
- Provide incentives or promotions to encourage participation in physical activity and sign up to Change4Life, e.g. Facebook, media partnership, activity pack
- Align employee programmes, co-brand employee communications and run employee events.
We can provide tailored advice relevant to your business interest and pledges, please contact Rachel.Tattersdill@dh.gsi.gov.uk of the Change4Life Partnerships Team to discuss further.
If you wish to link up with Games4Life, you will need to become a Change4Life partner. Further information on their terms of engagement is available.
