F2. Salt Reduction (pledge now closed)
6 November, 2013
Submitted: 17 January, 2014
Our portfolio of well-known snack brands has been undergoing reformulations to reduce salt since 2004. Examples of reductions achieved include Wheat Crunchies salt reduced by 55%, Discos by 43%, Skips by 40% and Hula Hoops by 36%*.
New products are developed and launched in line with the appropriate category target. KP Snacks also has an active salt reduction project for existing products, which is working towards achieving Responsibility Deal targets in all four snacks categories. Further salt reductions will be rolled out during 2014 along with packaging re-originations for the implementation of the Food Information to Consumers Regulation.
* Reductions are quoted based on salt equivalent figures