Cider of Sweden Ltd.


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Pledge:

A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 27 February, 2012

Implementation:Internally:We will ensure all Marketing and Sales team are aware of the relevant guidelines and understand how and where they apply across the marketing and advertising of alcohol. This will include a responsible-drinking code which we will base on the relevant government advice. For all external communications we will ensure adherence to the code and ensure that no communications will be 'signed off' unless we have applied the relevant code.Externally: C.O.S. Brands Ltd commit to sharing this pledge the briefing documents with our partner marketing agencies, and to make adhering to it a Key Performance Indicator which will be reviewed as part of our overall agreement with them. We will nominate a marketing employee to be the Responsible Marketing communications champion, it will be their responsibility to ensure awareness of the code and correct application of the code in marketing communications, internally and externally. Partner Agencies include:Media BuyingCreative PR BTL Packaging Design We will ensure that as part of our briefing documentation to agencies, a new section will be added which will outline the relevant guidelines (e.g. ASA, Government guidelines, Portman Group guidelines).

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