Domino's Pizza Group Ltd
F1. Out of Home Energy (kJ/kcal) Labelling
1 January, 2013
Submitted: 25 May, 2012
Dominos Pizza is a pizza delivery business and around 75% of our products are delivered to customers in their homes or offices. Of those customers who collect their food, a great number pre-order prior to arrival in store. The main point of order for our customers is our website with over half of delivered orders coming via this method. This figure continues to rise at a very fast rate, indeed for the first three months of 2012, online sales increased by 44.5%.As of May 1, 2012, we will add calorie counts to the ordering section of our website, alongside the price. We will give these counts for a large slice on regular crust, and direct consumers to our food information website (http://www.takeafreshlook.co.uk/) for further information and alternative size calorie counts. With over 100 million combinations of base, sauce, cheese and toppings on the menu, we cannot provide counts for all pizzas but instead provide counts for the core pizzas and best sellers so they act as a guide to consumers. We will continue to look at alternative ways of improving the provision of this information and report back accordingly.