Morrisons (Wm Morrison Supermarkets Plc)
F1. Out of Home Energy (kJ/kcal) Labelling
1 January, 2013
Submitted: 29 December, 2011
Morrisons offers customers the choice of eating at our customer cafés or purchasing a takeaway option from our Market Street Fresh 2 Go section. We have expanded our team of nutritionists to support the provision of calorie information for our café and takeaway items.In August 2011 we rolled out calorie labelling to our café counter items, such as cakes and sandwiches. A temporary Summer Menu, available for seven weeks from July 2011, also provided calorie information for customers. Our new menu due to launch in January 2012 will have calories on all of the menu items, in all of our cafés.From September 2011, all of Morrisons in-store produced pizzas display calories on pack, while the new range of in-store produced sandwiches, sub rolls and baguettes display calories on pack in some stores, and are planned to roll out across all stores in 2012. We are working to provide calories at point of choice on other areas of Market Street (e.g. our Oven Fresh counter), and already display this information on our website, to help customers make healthier choices.