ALDI Stores Ltd


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Pledge:

F6. Fruit and vegetables

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 November, 2012

ALDI is committed to encouraging customers to eat more fresh fruit and vegetables. We recognise the importance of a balanced diet which includes a healthy mix of fresh fruit and veg. In addition to everyday low pricing, we run our fortnightly Super 6 fruit and veg offer. Its a smart, simple offer based on providing customers with a choice of 6 popular fruit and vegetables at fantastic prices. It means they can eat better for less. Were working on helping our customers increase the amount of fruit and veg in their daily diets. Through a combination of national TV advertising and in-store promotions including our popular leaflet, we can show customers how they can easily afford a wide-range of fruit and vegetables, and how they can include these in the meals they eat. We also strongly promote fruit and vegetables through our official social media channels including a dedicated Super 6 app on Facebook. We currently feature the 5 a day logo on our products and plan to dedicate more space in-store to our fruit and veg category.

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