ASDA


← Return to partner profile

Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

So far we have supported Brands in bringing ABV reduced product to the customer. We have grown our low alcohol sales and as a result trebled the size of this category and have added 10 new lower alcohol products into our ranges. This is in addition to removing alcohol products from the front of our stores. We are continuing to develop our strategy and will report back with further progress in September 2012.

Comments are closed.