Co-operative Group (The)


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Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

The Co-operative is committed to selling alcohol responsibly and shares the concerns of the public health community about the impact of alcohol misuse on individuals and on society.We are delighted to support the collective pledge to reduce the amount of alcohol units sold in the UK by 1 billion a year. The Co-operative will support this pledge in a number of different ways. These will include (but are not limited to): A series of ABV reductions in a number of our own-brand products The introduction of a number of new low-alcohol beers to our range The introduction of a wider range of lighter alcohol wines A commitment that in every one of our UK stores where alcohol is sold we will range at least one alcohol free product to provide customers with an alcohol free choice A commitment to the inclusion of lighter alternatives within our promotional mix for alcohol products

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