Molson Coors Brewing Company (UK) Ltd


← Return to partner profile

Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

Molson Coors will deliver a 50m unit reduction by 2015 as part of the 1bn unit reduction pledge. This will be achieved via a combination of ABV reformulation of existing brands and delivering greater consumer choice of lower alcohol products, led by the launch of Carling Zest (2.8%), in May 2012.

Comments are closed.