Molson Coors Brewing Company (UK) Ltd
A8(a). Alcohol Unit Reduction
1 January, 2013
Submitted: 15 June, 2012
Molson Coors will deliver a 50m unit reduction by 2015 as part of the 1bn unit reduction pledge. This will be achieved via a combination of ABV reformulation of existing brands and delivering greater consumer choice of lower alcohol products, led by the launch of Carling Zest (2.8%), in May 2012.