Marks & Spencer


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Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

As a responsible retailer of alcohol, MS continually looks to provide our customers with attractive ways to reduce their alcohol consumption should they wish to do so. Examples of what we will be doing to provide a greater choice of quality lower alcohol alternatives include: -As part of our popular Dine in for £10 meal deal we will continue to offer non-alcoholic alternatives to a bottle of wine, such as twin packs of fruit presses and sparkling juices. Looking ahead, we will be further expanding the range of non-alcoholic drinks in the deal. In addition we will give our Dine in for £10 customers the opportunity to replace their 75cl bottle of wine with a premium 50cl bottle allowing them to try a higher quality wine in a smaller bottle size.-We are expanding the range, variety and distribution across our stores of wines we offer in 25cl and 50cl bottles, giving customers the chance to purchase their favourite wine in smaller portion sizes. -We will launch a wider range of lower alcohol wines introducing a dozen new lines of the very best tasting alcohol wines on the market. We have been working with wineries around the world developing new wine making techniques to ensure quality is in no way compromised.

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