Carlsberg UK Ltd


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Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

Carlsberg UK will deliver its commitments by reducing the ABV of existing brands and the introduction/provision of lower ABV beers (less than 2.8%). This year we have reduced the ABV of the second biggest selling brand in our portfolio from 5.0% to 4.8%. This change is estimated to deliver a reduction in consumption of more than 17m units per annum. We are committed to providing products at ABVs of 2.8% and below. We have recently reduced the ABV of the Skol brand in cans to 2.8% and this is now the biggest selling 2.8% beer in the market. This change is estimated to deliver a reduction of 2m units per annum. We now offer 5 products in our portfolio with an ABV of 2.8% or below, including Holsten Alcohol Free beer. We will also look at the opportunities to develop and introduce lower ABV products (2.8% and below) as part of our innovation strategy.

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