Booker Group plc


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Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 15 June, 2012

Booker Group plc is actively encouraging consumers to adopt a responsible approach to alcohol consumption through its support for Drinkaware and clear on-pack labelling of alcohol units and NHS guidance. Booker has recently removed over 2.1 Million units of alcohol p.a. by reducing the strength of two own label beers and is currently actively promoting a new 2.8% abv beer to independent retailers. We have introduced exclusive low abv wines (8% abv), sparkling wines (5.5%) and liqueurs (20% abv) and have an ongoing programme for supporting the major brand manufacturers in selling low abv products in many other wines, beers and spirits categories.

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