C&C Group plc


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Pledge:

A8(a). Alcohol Unit Reduction

Committed since:

1 January, 2013

Delivery plan:

Submitted: 28 March, 2012

CC Group (Magners GB, Tennent Caledonian Breweries, Tennents NI) will commit to contribute a reduction of 30 million units in support of the overall Alcohol Industry Pledge to remove 1bn units sold annually from the market by Dec 2015. While we cannot share specific details at this time, this reduction will be achieved by a range of measures including but not limited to (1) Launch of lowerABV products e.g. Magners Specials (4% abv) and Caledonia Best (3.2% abv) as in 2011 and (2) Introducing smaller vessel sizes eg from 500ml cans to 440ml / 330ml.

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