First Drinks Brands LTD


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Pledge:

A1. Alcohol Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 4 September, 2012

We have recently completed the relabelling of two major volume brands, one in the wine category and one in Spirits; these will add substantially to our progress towards the 80% industry compliance target. At First Drinks we continue to approach the objective of compliance through the achievement of five label elements, rather than the minimum three mandatory elements requested. We remain confident of reaching the target by the end of 2013 as planned.

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