Molson Coors Brewing Company (UK) Ltd
A7(a). Community Actions to Tackle Alcohol Harms
1 January, 2013
Submitted: 23 December, 2011
Community is a fundamental part of "Our Beer Print"- Molson Coors' approach to corporate responsibility. In 2011, we have undertaken a number of initiatives to support this pledge:- Best Bar None: Molson Coors, alongside Bacardi Brown-Foreman, Diageo and Heineken, has become a national strategic partner of Best Bar None in England and Wales for the next three years. We are exploring becoming a partner of the Scotland Best Bar None programme as well. Collectively including all industry strategic partners, this represents an investment of over £500,000 over the next three years.- Pubwatch: as a full member of the British Beer Pub Association, Molson Coors is an indirect supporter of Pubwatch as funded by the BBPA.- Community Alcohol Partnerships: Molson Coors has also committed to become a national sponsor of Community Alcohol Partnerships as run by the Wine Spirits Trade Association for the next three years.- Purple Flag: in Belfast, Molson Coors supported the application for Purple Flag accreditation which Belfast was successful in achieving.