Molson Coors Brewing Company (UK) Ltd


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Pledge:

A2. Awareness of Alcohol Units in the On-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 23 December, 2011

Molson Coors is a member of the British Beer and Pub Association and our CEO, Mark Hunter, will be its Chairman from December 2011.Through our investment in the BBPA, we are a supporter of their customer unit awareness campaign in the on-trade.In partnership with Drinkaware and supported by the Department of Health, materials have now been piloted in member estates in the summer 2011 and, following evaluation, the campaign is ready to roll-out across members pub estates over the coming months.

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