Maxxium UK Ltd
A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 22 December, 2011
As part of the global sales and distribution alliance between Beam Inc and the Edrington Group, we adhere to each companys marketing codes of practice, which apply mandatory core responsibility principles for all of our advertising and marketing activities.We are signatories to The Portman Group code of practice on the naming, packaging and promotion of alcoholic drinks. We also adhere to the Scotch whisky association code of practice guidelines for sponsorship which includes core principles around sponsorship.We adhere to Drinkaware brand guidelines. We undertake training for our teams on all of the codes and guidelines utilising a mixture of external and internal experts. We will create one reference document to capture the key aspects of each of these codes, and deliver further training.