A3. Awareness of Alcohol Units, Calories & other information in the Off-trade
1 January, 2013
Submitted: 22 December, 2011
As per our A1 alcohol labelling pledge, we are compliant with this pledge on our products and have made significant progress on the compliance of the A3 pledge within our marketing and promotional activities within the off trade.In addition, our A5 pledge on Drinkaware and A6 pledge on advertising and marketing alcohol demonstrates our commitment to raising awareness of the issues associated with over indulgence and seeks to promote responsible drinking.When we run adverts within in store magazines, we always use the Drinkaware logo and all of our marketing and advertising agencies are aware of our strict adherence to this pledge and automatically incorporate the required elements of the pledge within our advertising, labelling and promotional material.Each employee associated with selling and promoting alcohol within the off trade is aware of our pledge and under instruction to ensure compliance in all activities.