Iceland Foods Ltd


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Pledge:

A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

-All of Iceland's advertisements are designed and published in accordance with Community AP/BCAP codes.-Iceland does not promote nor does it intend to promote alcoholic products within our TV advertisement campaign. -We do not advertise alcohol products on iceland posters either within store or externally and therefore there are never posters advertising alcohol within 100m of schools. -We place a limited 1-2 page spread advertising alcohol in our Christmas magazine which is available in stores from mid November to the end of December annually. This complies with advertising codes and states the http://www.drinkaware.co.uk website.

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