HJ Heinz Co Ltd
F2. Salt Reduction (pledge now closed)
1 January, 2013
Submitted: 20 December, 2011
Heinz is committed to continuing salt reductions across standard varieties as well as offering further reduced salt options.Our Heinz Beanz, Pasta and Soup recipes meet the Department of Health Responsibility Deal salt targets for 2010, and many of these varieties already meet the 2012 targets as we progressively look to further reduce levels of salt. Heinz Tomato Ketchup also matches the 2010 salt target while Heinz Salad Cream and HP Sauce already meet the salt targets for 2012.All our Weight Watchers from Heinz frozen ready meals fall within the 2010 salt target with most recipes already within the 2012 target average. All are within the 2012 maximum target. Heinz first started a programme of salt reduction work as long ago as 1986, and since 1997 we have dropped the salt by 40% in Heinz Beanz, 39% in Cream of Tomato Soup, 63% in Pasta Shapes, 38% in Heinz Salad Cream, 51% in HP Sauce and 29% in Heinz Tomato Ketchup. They still provide all the taste but with considerably less salt.In addition we continue to offer many of our most popular varieties with recipes that provide further reductions in salt and sugar vs. our standard products but without the addition of artificial sweeteners or salt substitutes.In 2010 we introduced varieties of our Classic Soup favourites including Cream of Tomato, and Cream of Chicken with 25% less salt than standard recipes, but still with the great taste consumers expect from a Heinz Classic Soup. Heinz has long been committed to progressive salt reduction as well as being an active partner in salt awareness campaigns.Our work continues as we drive further salt reductions in line with changes in consumer taste with the aim of meeting or surpassing the 2012 salt targets by the end of 2012.