Coca-Cola Great Britain
P5. Physical Activity Inclusion
1 January, 2013
Submitted: 20 December, 2011
Coca-Cola Great Britain's three-year partnership with national charity StreetGames will help over 110,000 young people in disadvantaged communities get active and participate in sports.As we move towards 2012, we will be drawing on the appeal of the London 2012 Olympic and Paralympic Games and the popularity of our many brands to encourage positive behaviour change among a traditionally hard-to-reach audience. In particular, we are focusing on encouraging young people from every corner of the UK to apply for their chance to carry the Olympic Flame, in our role as Presenting Partner of the London 2012 Olympic Torch Relay.We have supported Special Olympics GB since 1978 and will continue to work with them as a corporate partner to raise awareness of the charity and its aims to help learning disabled people to enjoy fun, fitness and friendship through sport. As one of our charity partners on our loyalty site (www.cokezone.co.uk, which has over 2 million registered users), Special Olympics benefit from points donated to raise money for athlete equipment.