Carlsberg UK Ltd
A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 20 December, 2011
Carlsberg UK commits to the pledges stated above and in addition goes over and above the requirements. Carlsberg Group has a worldwide advertising and marketing policy which ensures that social responsibility is a fundamental part of the creative development process and is built into campaigns at the very beginning.The guidelines cover:social responsibilty and moderate consumptionhealth and safety (this includes operating machinery or vehicles after consuming alcohol and undertaking potentially hazardous activities.)children and young people (this includes never targeting minors, never including anyone who appears to be under the age of 25 in marketing communication, never undertaking experiential activity, including sponsorship, where more than 30% of the audience are known to be minors and never associating with celebrities who have particular appeal to minors.the effects of alcohol.