C&C Group plc


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Pledge:

A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

All of CC Group (Magners GB, Tennent Caledonian Breweries (TCB) and Tennents Northern Ireland advertising materials carry a combination of responsible drinking messaging, Drinkaware url and referencing. None of our outdoor advertising is placed within 100m of schools.Tennent Caleonian are originators of the Scottish Government Alcohol Sponsorship Guidelines and these principles are applied to all of our sponsorship properties in Scotland.We have fed into the consultation process on the development of equivalent sponsorship guidelines as referenced in the Public Health Responsibility Deal pledges via European Sponsorship Association (ESA) and Portman Group.

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