British Institute of Innkeeping (The)


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Pledge:

A2. Awareness of Alcohol Units in the On-trade

Committed since:

1 January, 2013

Delivery plan:

Submitted: 20 December, 2011

BII is working to raise awareness of alcohol units, promoting low ABV products and helping Carling to promote their new 2/3 pint glasses-designed to give customers more choice about how much they are drinking.We are also participating in a survey of members about low ABV products as part of the alcohol network's low alcohol work stream-including their popularity and any ideas for future development, plus the factors that prevent the lowering of the average ABV in products such as wine.

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