British Beer & Pub Association
A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 19 December, 2011
The BBPA will be working with the Portman Group on updating their current code which covers alcohol sponsorship. The largest BBPA members are key funding members of the Portman Group which ensures that alcohol is marketed responsibly.The BBPA will also act as a conduit with wider brewer and pub operator members to provide input into the code development.