British Beer & Pub Association


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Pledge:

A5. Support for Drinkaware

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

The BBPA has been a strong supporter of Drinkaware since its inception and played a role in the development of the organisation. The majority of the BBPA's membership provides funding and in-kind support for Drinkaware.The BBPA facilitates the relationship between brewers and pub-owning companies and Drinkaware. As part of this the Chief Executive of Drinkaware was invited to present to the BBPA council, a meeting of senior executives within the sector.The BBPA is also represented on the Drinkaware communications group overseeing the strategy development and execution of their campaigns including the successful 'Why let the good times go bad' initiative. BBPA Chief Executive Brigid Simmonds is also on the implementer group for 'Why let the good times go bad'.The BBPA is committed to supporting and promoting Drinkaware going forward and facilitating contacts with member companies.

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