Beam Suntory


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Pledge:

A5. Support for Drinkaware

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

We are committed to maintaining funding support for Drinkaware in fiscal 2012, referencing the brand on our UK advertising.During 2011, in partnership with Maxxium UK, our UK sales and marketing business, we actively supported the "Why let the good times go bad" responsible drinking campaign; estimated value of our activities was £1,274m. We expect to continue similar activities in 2012.

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