Bacardi Brown - Forman Brands


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Pledge:

A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

Bacardi Brown-Forman Brands (BBFB), will lead the development of an improved sponsorship code through the introduction of further commitments within the Portman Group code.BBFB will continue to push for a new clause that will ensure resposible drinking messages remain prominent at events. All BBFB brands will carry the Drinkaware - for the facts, logo on all marketing materials.We will continue to review our own marketing codes ensuring delivery of activity away from schools and that all materials are met by a minimum audinece of 75% over the legal drinking age.In addition, BBFB will develop a new way of working with social media, including Facebook to ensure marketing remains appropriate for the targetted audience.

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