Diageo Great Britain Limited


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Pledge:

A6. Advertising & Marketing Alcohol

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

As a Portman Group council member, we will work with the Portman Group to explore the development a new voluntary sponsorship code for England Wales based on the code already existing and working in Scotland which has been developed by the Scottish Government Alcohol Industry Partnership.As a Portman Group council member, we will work with the Portman Group to hold a consultation on the Portman Group code of practice on the naming, packaging and promotion of alcoholic drinks to ensure it remains 'fit for purpose' and keeps up to date with developments in social marketing etc. This consultation, which runs until January 2012, will give anyone the opportunity to make comment and suggestions on the management and continuing effectiveness of the code.We will continue to not place alcohol adverts on outdoor poster sites within 100m of school gates.We will continue to rigorously adhere to the Drinkaware brand guidelines.We will continue to rigorously apply our own Diageo marketing code to our marketing activities.

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