Diageo Great Britain Limited
A2. Awareness of Alcohol Units in the On-trade
1 January, 2013
Submitted: 19 December, 2011
Following the BBPA (British Beer & Pub Association) pilot in the on-trade we will engage our 60+ BDEs (Business Development Executives) who regularly visit free trade licensed premises to distribute the unit awareness materials in over 1500 bars in England & Wales. We will also make the materials available on the Diageo customers' website, which is accessible to licensees, for them to order or download the unit awareness posters.