ASDA


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Pledge:

F1. Out of Home Energy (kJ/kcal) Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

In May 2011, all prepacked products sold in ASDA cafÈ have had calories added to front of pack. In September 2011, all un-labelled products (crumpets, cakes, muffins, cupcakes, additional bread rolls etc) have had calorie information added to shelf edge label at point of purchase. In September 2011, we also commenced a new system A5 sized point of sale system on out hot food counters - all signage is now placed above where the product is served at eye level.We have completed the roll out of calorie labelling, as described above, in all our 224 in-store ASDA cafes across England, Wales, Scotland and Northern Ireland.

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