Activity4Charity


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Pledge:

P3. Active Travel

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

How we promote more active travel:Activity4charity is a 6 week online step health challenge which was launched on 10th December 2011. The first event is starting 30th January 2012 that both individuals and teams of 5 can sign up for. The January challenge is targetted at adults, particularly those looking for a new year's resolution to get fit, active and fund raise at the start of the new year.The basis of the scheme is to motivate participants to achieve daily physical activity targets based on the CMO's latest guidelines and thereby find a structure and support for making a lifestyle change.The scheme sets 3 daily targets at 4000, 6000 and 10,000 steps correlating approximately with 15 minutes, 30 minutes and 60 minutes of walking. Participants seek sponsors who pledge money based on the participants ability to reach the targets on a daily basis, the events are launched with charity benefitiaries who receive the money raised and provide marketing support for this challenge. The monitoring of activity is done using a 3-axis digital pedometer, this monitors both walking and cycling as well as all other movements with the exception of swimming which is entered manually based on one metre swam equating to 5 steps. Step equivalents are calculated and uploaded to an individuals account where they participate in competitions for distance walked and money raised. The event to date has co-branding from the charity partners as well as Change4Life, NHS Choices and Surrey Chambers of Commerce. For more details or to register please go to http://www.activity4charity.co.uk

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