AB InBev UK


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Pledge:

A1. Alcohol Labelling

Committed since:

1 January, 2013

Delivery plan:

Submitted: 19 December, 2011

All Anheuser-Busch Inbev brands currently carry unit information, the Drinkaware website and the Please Drink Responsibly (PDR) message. By December 2013 we anticipate that 4,382,160 hectolitres of our products will carry the 5 labelling elements set out in the pledge.We are adding the NHS guidelines and pregnancy message to the secondary packaging of our three global brands Budweiser, Stella Artois and Becks - and where possible, the primary packaging. This represents well over 80% of our products on shelf and is over and above the minimum requirements set out in the alcohol labelling pledge.

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