Burger King promotes CMO guidelines on physical activity

Given that around 65% of our target audience are high users of Burger King® digital platforms, we have chosen to communicate the Chief Medical Officers’ adult physical activity guidelines on our:

  • Website – 300,000+ unique users monthly
  • iPhone – 180,000 downloads
  • UK Facebook page – over 80,000 fans

We felt that these were all good channels to connect to our target audience in their own personal time rather than in restaurant, which is potentially a more appropriate environment to get the message across, but we are also looking at ways of communicating guidance for children inside the signature Burger King crowns and on tray liners.

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