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F1. Out of Home Energy (kJ/kcal) Labelling
1 January, 2013
Submitted: 30 April, 2013
Please provide the percentage of your standardised (defined as a product that is offered for at least 30 days in a year) food and drink* product lines covered by out of home calorie labelling:(* The pledge asked that 'Calorie information is provided for standardised food and drink items sold', however this information request recognises that some partners are undertaking a phased roll-out.)
The calorie labelling boards in our restaurants provide nutritional information for 100% of our products.
You may also optionally provide this as a sales weighted percentage:
Please provide the number of your outlets providing out of home calorie labelling:
We recognise the importance of providing customers with meaningful nutritional information and are rolling out calorie labeling boards in all of our UK restaurants. This has now been introduced in over 90% of our restaurants and will be completed for all stores in the next few months. We also continue to provide comprehensive nutritional information prior to purchase in restaurants via nutrition and allergen guides and on our website, www.burgerking.co.uk. This nutritional information includes calorie, salt, fat and sugar content for every Burger Kingu00ae product.
Please provide what this represents as a proportion of all your outlets:
Over 90% of our restaurants currently have calorie labeling boards on display.
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