Iceland Foods Ltd
Group of pledges:
Submitted: 30 April, 2013
Fruit and Vegetable Promotions - 2012/13 actions.
- All Iceland Bonus Card customers received money off coupons at the till, to be redeemed against fruit and vegetables - January 2013
- The Iceland website is being revised and has a new section promoting fruit and vegetables - May 2013
- A "Love Produce" project is being launched to all Iceland stores to promote quality standards and best merchandising practices - May 2013.