British Frozen Food Federation
Group of pledges:
Submitted: 30 April, 2013
On 4 March 2013 BFFF launched a new "Cool Cookery" website Cool Cookery is designed to offer delicious recipes and meal ideas to home cooks of every skill level and for every meal occasion. Showing that frozen food offers some great and diverse opportunities for cooks.
The website provides guidance to help people feel more confident about using frozen ingredients along with useful information on the nutritional, convenience and cost benefits of choosing frozen.
Of the 28 recipes on the new site 10 provide at least 80g of fruit or vegetables per portion
We have also promoted Responsibility Deals to our 320 business members, including specifically the Fruit and Vegetable pledge, through the BFFF Bulletin Magazine. Two, two page, 1200 word articles have appeared in the Bulletin magazine in the last year, in July 2012 and December The Bulletin is published 10 times a year and circulated to a readership of over 2500 decision makers in the frozen food industry.
Additionally to this two technical abstracts have been published to our members through the Technical and Legislative updates of September and December of 2012. The T&L Update is circulated to alI BFFF member key contacts and technical contacts, numbering over 600 individual professionals. All of the abstracts include electronic links to informative and useful websites including the Department of Health website where members are invited to find out further information.
BFFF are delighted to continue to support Department of Health Responsibility Deals.