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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 28 September, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
There has not been any significant alteration to our marketing approach in 2014/2015
All our marketing material is produced in-house allowing us a high degree of control. We do not advertise in the media and the vast majority of our marketing material is displayed on our premises allowing us to monitor who can view it.
Responsible retailing of alcohol remains a guiding principle and as such the vast majority of our promotions are linked to food where customers purchase a meal and get a drink, either alcoholic or non alcoholic, included in the price.
Soft drinks, as well as tea and coffee, remain competitively priced so that customers always have attractive alternatives to an alcoholic drink.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
We do not advertise on poster sites.
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