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F4. Calorie Reduction
20 May, 2013
Submitted: 20 July, 2015
Please list the calorie reduction activities undertaken over the past year (e.g. product/ menu reformulation, portion size control, new product development, balance of the marketing mix) and where possible provide data to indicate the scale of the activity. Some indicative examples are given below as a guide.
Example 1. Product/ menu reformulation: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have been reformulated, or as a percentage of sales.
Example 2. Portion size control: this could be presented as the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) that have had a portion size reduction where the previous portion size is no longer on sale, and separately the number or percentage of product(s)/ menu item(s)/ stock keeping unit(s) where a new portion size has been introduced to the market.
Example 3. New product development: this could be presented as the number or percentage of new product(s)/ menu item(s)/ stock keeping unit(s) brought out to encourage consumers to eat and drink fewer calories. It would also be helpful to indicate if these replace any existing product(s)/ menu item(s)/ stock keeping unit(s).
Example 4. Consumer information/ education: this could be presented (as appropriate) in terms of circulation (e.g. for print media), throughput, downloads etc.
Example 5. Balance of the marketing mix: this could be presented as the shift in the proportion of the company's overall marketing devoted to lower calorie products versus higher calorie products.
This section provides you with an opportunity to describe the progress you have made on delivering against this pledge and the changes you have implemented in order to deliver this commitment. You may wish to indicate if your delivery plans for this pledge had to be modified and whether there were any unintended consequences that arose from your delivery of the pledge.
You may wish to give a comparison with activity undertaken prior to signing up to the pledge or a reference to where this is captured elsewhere, e.g. in a separate monitoring form detailing previous actions or a separately prepared report.
There is a 2000-character limit when completing this section.
We continued the conversion of the drink towers within the circuit from Pepsi branded units to Pepsi Max. This was completed in 2014 and now the only branding available in the circuit for soft drinks is Pepsi Max.
We will be looking at introducing sugar free flavour syrups to the soft drinks in 2015 with the focus being on the diet drinks and the sugar free message.
We have reduced the oil content for our on-site popped popcorn by 17% by reviewing the recipes. This will reduce the calorie content of the popcorn. We are also reviewing the type of oil we are using to see if this can be reduced again.
A smaller kids popcorn was introduced in 2014 for the daytime, reducing the smallest size available to 32oz, previously the smallest was 46oz.
Our snack range will be updated in 2015 to remove Pringles (558 calories per 100g) and replace with Ritz Crisp & Thin (445 per 100g). These are a baked product.
Calorie information appears on our POS and on our website for consumers to review and make an informed decision on what treat they want
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