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A6. Advertising & Marketing Alcohol
1 January, 2013
Submitted: 11 June, 2015
Please describe what are you have done over the last year to ensure that your products are marketed responsibly (2000 characters limit):
In the last year we have re-launched The Edrington Marketing Code. This has updated guidance on digital marketing and brought the code into line with recent improvements in the Scotch Whisky Association Marketing Code.
A new cloud-based training programme was launched to accompany the Code. There is also a new feature to this training - participants will require to sit an annual refresher.
Do you use the Drinkaware logo?
Are you signed up to the Portman Group Code?
Please describe the process you have in place to ensure your company does not advertise alcohol on poster sites within 100m of schools (2000 characters limit):
Our UK distributor is aware of this advice and has its own processes in place to comply with it.
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