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P1. Physical Activity: Community
1 January, 2013
Submitted: 9 June, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
Central England Co-operative introduced a bike to work scheme for colleagues in 2013. In 2014 we launched our Walking Works campaign which forms part of our Corporate Responsibility focus and the Society's commitment to promote the health and wellbeing of our colleagues.
Walking has been described by some as a wonder drug because of its far reaching health benefits which is why the Society has chosen it as our main colleague health and wellbeing theme.
To support the launch of this initiative, we produced a Walking Works Colleague Pack, with lots of tips and ideas to help colleagues set up and register a work walking group or start walking more frequently to improve personal health and fitness.
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
In 2014 Central England Co-operative have promoted the health benefits of being active, in general, and walking, in particular, in its two six monthly members magazines.
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
Central Engalnd Co-operative's Member Relations Officers continue to educate and work with local health departments within their regions to raise awareness with community groups and schools about the importance of healthy lifestyles. These activities are noted in our annual report. For example, the 'Smoothie Bike' events which offer members and customers the chance to make their own fruit smoothies in a fun and physically active way, and the 'Recycle your Bicycle' events which both encourage members and customers to donate their old or unused bicycles to be refurbished to sell on to low income familes at affordable prices as well as offering members and customers the opportunity to have their bicycles sreviced by the 'Bike Doctor'. In 2014 we introduced Healthy Choices Workshops for shcool children and vulnerable adults.
Please estimate the number of people that (a) participated in your community programmes:
Please estimate the number of people that (b) were more active as a result of participating:
Please explain how you arrived at these estimates (if unknown, please explain why):
Please indicate which of the following demographic groups within the local community that you have worked with to promote increased participation in physical activity:
Women, Men, Older adults (65+), Children & young people, Black or Minority Ethnic (BME) Communities, Disabled People, People from deprived communities, Other (please specify)
- Children & young people
- People from deprived communities
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
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