← Return to partner profile
P2. Physical Activity Guidelines
1 January, 2013
Submitted: 3 June, 2015
Through your physical activity pledges you will be working with employees, customers/consumers and/or local communities. For each group (as applicable) please describe the specific activities or projects you have undertaken over the past year.
For example, employee incentive schemes to promote physical activity, awareness raising activities or improvements to facilites to promote active travel.
In January 2014 - we ran a campaign Small steps big difference encouraging colleagues to take simple steps to improve their wellbeing: This included initiatives to:
Take the stairs
Get out and about at lunchtime
Visit the fitness and wellbeing centre
Take part in Desk exercises
For example, supporting/sponsoring local physical activity programmes, promoting physical activity to customers through website campaigns or in-store materials.
We have promoted the CMO guidelines for adults 19-64 years through our new weekly in-store radio health tips feature. Each DJ covers the topic getting across the key message of how many hours of physical activity should be done each week followed by tips on how this can be achieved
For example, support for community-based physical activity programmes (such as funding, sponsorship or other promotion activity), working with local partners to engage communities is physical activity opportunities.
The revised Chief Medicial Officers (CMO) guidelines provide physical activity recommendations for four distinct age groups. From the following list, please indicate the age groups you have focused on in disseminating the guidelines (if unknown, please explain why):
Early years (under 5s), Children & young people (5-18), Adults (19-64), Older adults (65+)
Please estimate the number of people reached through your activities on this pledge and explain how you arrived at this estimate:
Employees c. 2000 at the Manchester support centre
Customers - unable to measure the numbers reached by in-store radio but the number of stores covered by this activity = 2894
We would be interested to know if your pledge activity over the last year has delivered a measurable increase in participation in physical activity. If so, please describe and provide an estimate of the level of increase and how you measured this. There is a 2000-character limit when completing this section.
Comments are closed.
Find out how you can use the Change4Life brand