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A5. Support for Drinkaware
1 January, 2013
Submitted: 3 June, 2015
Please describe how you have funded Drinkaware over the last year (2000 characters limit):
We continue to provide funding to Drinkaware.
In addition, all our own brand products continue to carry Drinkaware messaging on label. We raise awareness of Drinkaware campaigns through channels in-store and online. All our advertising and marketing of alcohol mentions Drinkaware at least once. Drinkaware information hosted on our website and links are provided through to www.drinkaware.org. We have raised awareness of the Drinkaware brand by including at least one mention on any promotional material we produce where an alcoholic product is involved. We have also raised awareness of Drinkaware and its campaigns amongst our colleagues in the Co-operative Group. We have achieved this by using a variety of internal communications channels including company intranet and social media.
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